Le commerce n\'évolue pas, il se déforme.

The Future of the Retail Store

Retail is dead!

At least, that’s how Marc Andreessen sees it. The entrepreneur and tech investor was recently quoted saying that all physical retail stores will die, succumbing eventually to the vast sea of online competition. According to Andreessen, there will be one way to shop for everything and that way will be e-commerce. It’s also fair to say, given that Andreessen co-founded Netscape and is invested in a number of online properties, that he might be just a little predisposed to this extreme position. Nonetheless, his opinion caused some unrest in the retail community and should be taken seriously.

Lire l’article complet !

Articles récents


Petit guide savoureux pour ceux qui aiment le bon Retail avec infos essentielles, trends scénarisés, vidéo et conseils avisés.

Notre promesse

Vous aider à mieux comprendre notre métier du New Retail, du marketing expérientiel et de l’entrepreneuriat trop souvent mal compris.